Our Leadership

Lou is a seasoned executive with more than 30 years of experience in technology and business process outsourcing. Lou is an innovator and catalyst for driving client satisfaction, transformation, and revenue growth, with an extensive background with public and private companies.

Keyes is known for his experience building and leading successful sales and client service teams to help clients achieve complex business objectives while seeing significant increases in both revenue growth and profitability. Prior to Rithum, Lou was the Chief Sales Officer at Conduent Inc. (Nasdaq: CNDT) where he led a comprehensive, successful transformation of its growth engine.

Aarthi serves as Chief Technology and Product Officer at Rithum. She is responsible for engineering, product management, and product design for the company’s SaaS solutions, delivering increased e-commerce agility, growth, and efficiency for customers across its network. Her career spans over eighteen years, leading product strategy and building products that billions of people use every day at Microsoft, Meta, and Netflix. In addition to her corporate experience, Aarthi is also an entrepreneur building, scaling, and selling multiple e-commerce companies. She is an active angel investor supporting early-stage technology startups, a frequent speaker, and co-hosts one of the top technology podcasts.

Doug is responsible for providing legal direction and support for Rithum’s legal and business needs. Before joining Rithum, Doug served for ten years as in-house counsel to Infor, a multi-national software-as-a-service (SaaS) and on-premises enterprise software company with over 14,000 employees and operations in over 200 countries and territories. Prior to that, Doug was a transactional lawyer for six years at Mintz Levin Cohn Ferris Glovsky and Popeo PC, a full-service Boston law firm where he represented companies and investors in corporate finance, M&A and securities transactions, and a wide array of general corporate matters. After graduating from Boston College Law School, Doug served as a law clerk to the Hon. Justice Neil Lynch at the Massachusetts Supreme Judicial Court. Doug enjoys skiing and snowboarding, live music and has an unhealthy interest in Boston sports teams.

Roxi is currently an Operating Partner at Insight Partners and is leading Rithum’s Finance operations on an interim basis. Roxi brings decades of success as a senior business executive where she scaled global technology and medical technology companies. She has held CFO positions at multiple companies, driving capital allocation, building analytics capability, expanding profitability and leading growth initiatives. Roxi is a CFA shareholder and has a MBA from the University of Minnesota

Janay leads Rithum’s People team. She has a passion for creating and building high-performing workplace cultures. She brings more than 14 years of HR experience building teams and fostering career and professional development and growth at fast-moving tech companies. Prior to joining Rithum, Janay served as VP of People Strategy at Dsco. Janay graduated from Westminster College, in Salt Lake City, Utah. Outside of work, Janay enjoys spending time with her family and is an avid yogi, Peloton rider and loves going to the ballet.